La Vita Con Dio
A small boutique clothing brand based in Melbourne, Australia approached us to capture the launch of their line of outerwear. The campaign highlighted the casual ‘lived in experience’ of the outerwear, showing it in places where customers would mostly wear the pieces. We delivered both videos and stills for the launch of the products to be used across organic and paid media.
The brief
La Vita Con Dio is a small boutique clothing label based in Melbourne, and it came to us for the launch of a line of outerwear. The brief had a clear point of view attached: the campaign was not to present the pieces as precious. Outerwear earns its place by being worn, so the work needed to show the clothing in the middle of ordinary life, in the kind of places and on the kind of days a customer would actually reach for a jumper.
The approach
We built the shoot around that idea of a lived in experience. Locations were chosen for their ordinariness rather than their drama, and the styling stayed relaxed, so the garments read as part of an outfit somebody had put together for themselves rather than a look assembled for a camera. For a small label this matters commercially as much as creatively: the customer needs to picture the piece in their own week, and a campaign that is too polished puts that further out of reach, not closer.
What we delivered
A collection visualiser film alongside a suite of images to showcase the range, delivered for the launch of the products.
