Jarvis
Jarvis operates multiple car dealerships across the state of South Australia. We provide social media content for each of their dealerships. We also capture activations and events they hold with their brand partners to be used across organic and paid media.
The brief
Jarvis operates multiple car dealerships across South Australia, each with its own brands, its own stock and its own audience. The brief is ongoing social content for those dealerships, plus coverage of the activations and events the group runs with its brand partners. The difficulty is volume against variety. A dealership group needs a steady stream of content, but the same three shots repeated across every site and every marque stop working quickly, both for the audience and for the brands involved.
The approach
We work to a monthly rhythm, planning shoots so a single session produces content for more than one dealership and more than one purpose. Setups are shared where the cars allow it and kept separate where a brand needs its own treatment. Each piece is built to a clear shape, an opening that earns attention, a short middle that does one job, and a close that asks for something, because social video that wanders loses people before the point arrives. Filming happens around the working day of a live dealership, so the plan has to survive contact with customers on the floor.
What we delivered
An ongoing run of short form video and photography across the group, covering individual vehicles from a Jimny to a Deepal EV, feature pieces, product detail work and dealership imagery including aerial coverage of the sites. Activations and brand partner events are covered as they come up. Because the relationship is ongoing, the content compounds: every month adds to a library Jarvis can draw on rather than starting from nothing.
