Glenelg Mini
We partner with Glenelg Mini to help capture their fun and exciting brand, at the new Glenelg dealership. We work on an ongoing basis with the team to capture social media content and events that the team holds to be shared across organic and paid media.
The brief
MINI is a brand with a distinct personality, and Glenelg MINI had a new dealership to introduce. The brief was to capture that character properly rather than default to the straight vehicle photography most dealership content settles for, and then to keep it going: ongoing social content for the team plus coverage of the events they host at the site. A dealership that has just opened also has one specific early need, which is simply to be seen and recognised as open for business.
The approach
We shoot to match the brand’s energy rather than flatten it, which means colour, movement and a bit of humour where the moment allows it. The new Glenelg site features heavily in the early work, because a dealership that has just opened needs its building to become as recognisable as its cars. Sessions are planned around the model range and the events calendar together, so one visit can produce both the vehicle content that fills the month and the coverage of whatever the team has on.
What we delivered
Ongoing photography and video across the range, including Countryman feature content, alongside launch and event coverage at the Glenelg dealership. Videos are cut for socials and the stills carry across the dealership’s own channels and marketing. As with the wider Glenelg partnership, the work runs continuously rather than in campaign bursts, so the team always has current content for the cars currently on the floor.
